"Many breast cancer patients in South Africa cannot even afford a bra, let alone a breast prosthesis. Reach for Recovery wants to help women who come from very low income groups to feel confident again after the diagnoses and surgery through our Ditto Project."
The campaign name ‘Ditto’ is based on the dictionary meaning, 'the same thing, again'. I felt this was appropriate as surely the patients who are to receive their prosthesis would like to have something as close to the real thing as possible, hence the word 'ditto'.
