AMARULA

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Brief: Create animations for a digital campaign around the importance of elephants

Client: Liquorice Agency  |  Amarula

"Amarula is a cream liqueur from South Africa. It is made with sugar, cream and the fruit of the African marula tree which is also locally called the elephant tree or the marriage tree."

(It is important to note that I was employed by Liquorice Agency at the time of production, and that Amarula was their direct client.)

2D Animation - 'Elephant Dung'

Even an elephant's dung plays a role in nature and the ecosystem!

2D Animation - 'Elephant Ears'

Elephants have super hearing, and this has incredibly positive impact on the ecosystem.

2D Animations - 'Elephant Trunks'

The unmatched strength of an elephant comes into play when a form of destruction becomes a form of creation.

2D Animations - 'Pachyderms'

Pachyderms as a collective order of mammals are essential for a healthy ecosystem.

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